buzz

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"Buzz" is the word of mouth water cooler talk that a TV show or game or piece of technology generates once people start finding out about it. "Buzz" is good for marketers - it means that people are telling people about their stuff, and that kind of advertising is better than anything that you can buy.

Except, of course, for the ads you buy on Online Tonight or The David Lawrence Show.

What's currently being written about buzz around the web...

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Best Sellers at Amazon.com...

Magnificent Desolation: The Long Journey Home from the Moon
By: Buzz Aldrin
List Price: $27.00
Amazon Price: $16.42

Product Description
Forty years ago, Buzz Aldrin became the second human, minutes after Neil Armstrong, to set foot on a celestial body other than the Earth. The event remains one of mankind?s greatest achievements and was witnessed by the largest worldwide television audience in history. In the years since, millions more have had their Earth-centric perspective unalterably changed by the iconic photograph of Aldrin standing on the surface of the moon, the blackness of space behind him and his fellow explorer and the Eagle reflected in his visor. Describing the alien world he was walking upon, he uttered the words ?magnificent desolation.? And as the astronauts later sat in the Eagle, waiting to begin their journey back home, knowing that they were doomed unless every system and part on board worked flawlessly, it was Aldrin who responded to Mission Control?s clearance to take off with the quip, ?Roger. Understand. We?re number one on the runway.?

The flight of Apollo 11 made Aldrin one of the most famous persons on our planet, yet few people know the rest of this true American hero?s story. In Magnificent Desolation, Aldrin not only gives us a harrowing first-person account of the lunar landing that came within seconds of failure and the ultimate insider?s view of life as one of the superstars of America?s space program, he also opens up with remarkable candor about his more personal trials?and eventual triumphs?back on Earth. From the glory of being part of the mission that fulfilled President Kennedy?s challenge to reach the moon before the decade was out, Aldrin returned home to an Air Force career stripped of purpose or direction, other than as a public relations tool that NASA put to relentless use in a seemingly nonstop world tour. The twin demons of depression and alcoholism emerged?the first of which Aldrin confronted early and publicly, and the second of which he met with denial until it nearly killed him. He burned through two marriages, his Air Force career came to an inglorious end, and he found himself selling cars for a living when he wasn?t drunkenly wrecking them. Redemption came when he finally embraced sobriety, gained the love of a woman, Lois, who would become the great joy of his life, and dedicated himself to being a tireless advocate for the future of space exploration?not only as a scientific endeavor but also as a thriving commercial enterprise.

These days Buzz Aldrin is enjoying life with an enthusiasm that reminds us how far it is possible for a person to travel, literally and figuratively. As an adventure story, a searing memoir of self-destruction and self-renewal, and as a visionary rallying cry to once again set our course for Mars and beyond, Magnificent Desolation is the thoroughly human story of a genuine hero.

The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing
By: Emanuel Rosen
List Price: $15.95
Amazon Price: $9.13

Product Description

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today?s online world

With two-thirds new material and scores of current examples from today?s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.

Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to:

* Generate genuine buzz both online and off.

* Encourage people to talk about your products and services?and help spread the word among their friends, colleagues, and communities.

* Adapt traditional word-of-mouth strategies in today?s era of Facebook, YouTube, and consumer-generated media.

Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today?s message-cluttered world.

Why Mosquitoes Buzz in People's Ears: A West African Tale
By: Verna Aardema
List Price: $7.99
Amazon Price: $3.45

Product Description
In this Caldecott Medal winner, Mosquito tells a story that causes a jungle disaster. "Elegance has become the Dillons' hallmark. . . . Matching the art is Aardema's uniquely onomatopoeic text . . . An impressive showpiece."--Booklist, starred review. Full color.

The Buzz about Bees: Biology of a Superorganism
By: Jürgen Tautz
List Price: $49.95
Amazon Price: $39.96

Product Description
With spectacularly beautiful colour photographs and an easy understandable text The Buzz about Bees tells the story of honeybees in a new perspective. Based on the latest data, notably from his own research group, Jürgen Tautz provides a wonderful insight into the realms of bees.

In contrast to the view of bee colonies as perfect societies of selfless individuals ruled by a queen, Tautz introduces them as a "superorganism", a self organizing and complex adaptive system based on a network of communication; a fascinating result of evolution, a mammal in several bodies.

The entire range of astonishing bee activities is described. Remarkable action photographs never shown before present bees busy with cell cleaning, caring for the brood, serving in the queen's court, visiting flowers, receiving nectar, producing honey, comb building, entrance guarding, heating and cooling. Spotlights include bees grooming, swarming, fighting, telephoning, sleeping and communicating by high-toned beeping, scents and dances.

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
By: Lois Kelly
List Price: $24.95
Amazon Price: $2.00

Product Description
Selected as one of Library Journal's Best Business Books for 2007

Tied for the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine.

It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation.

Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.

Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people's interest...and generate much more than buzz.

Reaching for the Moon
By: Buzz Aldrin
List Price: $6.99
Amazon Price: $3.11

Product Description

I walked on the moon. This is my journey. But it didn't begin when I stepped on board Apollo 11 on July 1, 1969. It began the day I was born.

Becoming an astronaut took more than education, discipline, and physical strength. It took years of determination and believing that any goal is possible?from riding a bike alone across the George Washington Bridge at age ten to making a footprint on the Moon.

I always knew the Moon was within my reach?and that I was ready to be on the team that would achieve the first landing. But it was still hard to believe when I took my first step onto the Moon's surface.

We all have our own dreams. This is the story of how mine came true.

Buzz Said the Bee (Hello Reader, Level 1)
By: Wendy Cheyette Lewison
List Price: $3.99
Amazon Price: $0.49

Product Description
As one animal sits on another in an accumulating progression, the reader learns the sounds each animal makes.

Resume Buzz Words: Get Your Resume to the Top of the Pile!
By: Erik Herman
List Price: $9.95
Amazon Price: $2.50

Product Description
In today's ultracompetitive job market, your resume needs the right edge to stand out among a sea of applicants. Using powerful words when crafting your resume can mean the difference between getting the interview and getting left out.

Resume Buzz Words offers hundreds of words and phrases that help you rise above the pack and land the hottest jobs. This compact volume offers you:

Buzz words in every career category-from Education and Computers to Real Estate and Retail 600 powerful action verbs that will get your resume to the top of the pile 500 positive adverbs to get you noticed Dozens of attention-grabbing examples to use in resumes and interviews

Meticulously researched to help you find just the right words, this handy book has the power to make you create the buzz!

Look to the Stars
By: Buzz Aldrin
List Price: $17.99
Amazon Price: $10.36

Product Description
As one of a handful of astronauts to have walked on the moon, Buzz Aldrin has a unique perspective of space. And he serves as an amazing guide as he introduces us to the pioneers of space. From Copernicus to the Wright brothers, from the Apollo program to dreams of future travel, he reminds us that mankind has always looked to the stars.

Buzz?s informative, kid-friendly text is paired with beautifully detailed illustrations by renowned illustrator Wendell Minor, and offers the perfect introduction to everything space-related, including the development of the fi rst rockets, America?s space race with Russia, details of all the Apollo missions, and the space station.

Aldrin and Minor collaborated on the bestselling Reaching for the Moon and now they reach beyond that book to give readers a concise look at the whole history of space exploration. Each spread provides a wonderful jumping-off point for young readers, and will no doubt inspire them to look to the stars themselves.

The Anatomy of Buzz: How to Create Word of Mouth Marketing
By: Emanuel Rosen
List Price: $15.95
Amazon Price: $7.95

Product Description
The first guide to creating the word-of-mouth magic that breaks through the skepticism and information overload of today's consumers, and drive sales--and profits--to new heights.

As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster."

Now available in paperback, The Anatomy of Buzz, written by former marketing VP Emanuel Rosen, pinpoints the products and services that benefit the most from buzz and offers specific strategies for creating and sustaining effective word-of-mouth strategies. Drawing on interviews with more than 150 marketing executives who have successfully built buzz for major brands, Rosen describes the ins-and-outs of attracting the attention of influential first-users and "bigmouth" movers-and-shakers, and discusses proven techniques for stimulating customer-to-customer selling?including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere.

Recent surveys show that 74 percent of young people rely to some extent on others when selecting a car, that 56 percent of moviegoers follow the recommendations of friends, and that 65 percent of the people who bought a Palm Pilot were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to reignite excitement about an existing product or service or turbocharge the launch of a new product.

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U.S. regulators close seven banks Fri Jul 3, 2009 12:15am EDT By JoAnne Allen WASHINGTON (Reuters) ? U.S. bank regulators closed seven institutions on Thursday, including six banks in Illinois controlled by one family and a small bank in Dallas, bringing the total number of U.S. bank failures to 52 so far this year. Founders Bank, of Worth, Illinois, was the largest of the financial institutions seized. The Federal Deposit Insurance Corp said Founders had $962.5 million in assets and appr

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