CES - DAY 4 - Transcript - Hour 1, Segment 15

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Laura Burstein: It was a plain old answering machine with a shell around it. They probably cost 25 cents to make it and they are probably selling it for 50 bucks but you know it works, merchandising.

David Lawrence: Yeah so now when you look at technology on the floor that you can't quite get you know why anybody would want to buy it. Do you now think about the Hello Kitty Answering Machine and say ah, I understand because it appeals to me and my system?

Laura Burstein: I will tell you the difference. The Hello Kitty Answering Machine is used at home in the privacy of your own home where nobody else sees how weird you are for like Hello Kitty.

David Lawrence: Except this guy, this booth guy, the babe guy.

Laura Burstein: Exactly, well no, he lives in New Jersey.

David Lawrence: Oh I am sorry to hear that.

Laura Burstein: Oh yeah me too. But the flashy things that are specifically meant to be seen by other people I think there is a very big difference. One is for yourself; one is to show off everybody else.

David Lawrence: Yeah, one is overt, one is active, one is passive.

Laura Burstein: Absolutely.

David Lawrence: One is public, one is private.

Laura Burstein: One thing that I was really impressed by and we were talking about this on Inside Mac yesterday is it looks to me like a lot of companies are really starting to get the fact now that women are getting more and more into technology and they are making lines specifically for them. There is a laptop case company, they just came out with a whole line of laptop cases. They look like purses and I was just very excited about that, it was targeted to --

David Lawrence: You have that pink PDA case right? From that Italian leather company. There was this company Baja they were here at CES last year. And they do this hand-tooled leather cases that are specifically designed for specific models. So it is not like one side fits all section like a semi-custom case and the materials were suede and leather with little flap over covers and then we had on the show the other day the people that won the award for Technology Is A Girls Best Friend and the thing that won was a PDA the cell phone that--

Laura Burstein: This is the one with the mirror free lipstick?

David Lawrence: No it did not pander to the superficial. It pandered and I don*t mean superficial in that you are being superficial by coming up with it. I am apologizing way too much I really don*t care but you know the thing is it was a phone that worked well and didn*t have all the flashy stuff that guys like. You know it wasn*t like a gaming phone. It wasn*t a, hey you know you can you can make the Nascar rev sounds for the ringer. It was just a solid phone that was sleekly designed that*s the one, sleekly designed.

[Transcriptions provided by Datalyst]

Hour 1: << previous |1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | next >> | Hour 2 | Hour 3

You can read the entire transcript here online. You may also purchase either an electronically-delivered PDF of this transcript, or a printed copy, sent via the mail:

(These buttons open a new PayPal window - if you're having difficulty, check your popup-blocker settings.)

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