When CNN Headline News decides to go full screen, they slide away the information-rich ticker, which shows scrolling headlines, sports scores, weather and other information in the bottom 30% of the screen. They call this "dropping the ticker."
Often, they do this when they have a music star performing in their studios, or a live demo of cooking, technology or anything else requiring a closeup. Anytime a typical format is changed for a special occasion, producers tend to say "Let's drop the ticker and do something different."
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