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Howard Stern

The saga of the King of All Media continues, and it's real joy to watch. First, Howard Stern becomes the most famous radio personality in the world, on WNBC in New York City, then on K-ROCK, then via network syndication. His ratings are phenomenal, a television show, best selling books and a feature film follow, and his mastery of all of those outlets is nothing short of spectacular. Along comes satellite radio, and Sirius woos Stern away from CBS with an amazing 9 figure deal, only to have CBS follow up with a lawsuit claiming Howard improperly used his final days of airtime on CBS to promote his new gig on Sirius. Really? That's the best CBS can do? I'm wondering how Les Moonves, CBS' president, wasn't told that Howard was booked by CBS employees to appear on the CBS shows 60 Minutes and Late Night with David Letterman, or how he missed those appearances. It's fun to watch that network flail about looking for redemption, when all they had to do was recognize that you have to pay for talent, not let it escape. Once again, Howard will win in a big fashion.

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