rich media

The poor man's TV and radio spot.

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There are lots of different kinds of ads on the web: simple text ads and links, graphic images like buttons and banners, ads that have motion like progressive JPEGs and animated GIFs...and then there's the next level: rich media.

An ad that has audio, video, Flash or interactivity is considered "rich" media. Usually, you require some sort of plug-in to view it or hear it. Advertisers used to pay a premium for rich media ads, but now, you've got to have rich media as part of your portfolio before any serious money is on the table at all.

What's currently being written about rich media around the web...

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Best Sellers at Amazon.com...

Rich Media, Poor Democracy: Communication Politics in Dubious Times
By: Robert W. McChesney
List Price: $18.95
Amazon Price: $5.49

Product Description
The first paperback edition of a myth-breaking book on media, from one of today's most reputable and insightful media historian/critics. Winner of Harvard's Goldsmith Book Prize, Rich Media, Poor Democracy challenges the assumption that a society drenched in commercial information "choices" is a democratic one. Robert McChesney, whom Marc Crispin Miller calls "the greatest of our media historians," argues that the major beneficiaries of the so-called Information Age are wealthy investors, advertisers, and a handful of enormous media, computer, and telecommunications corporations. This concentrated corporate control, McChesney maintains, is disastrous for any notion of participatory democracy. Combining unprecedented detail on current events with historical sweep, in a book Noam Chomsky calls a "rich and penetrating study," McChesney chronicles the waves of media mergers and acquisitions in the late 1990s. He reviews the corrupt and secretive enactment of public policies surrounding the internet, digital television, and public broadcasting. He also addresses the gradual and ominous adaptation of the First Amendment as a means of shielding corporate media power and the wealthy, and he debunks the myth that the market compels media firms to "give the people what they want." In an eye-opening call to action, McChesney warns that we must organize politically to restructure the media if we want democracy to endure.

Lesson Plans for Creating Media-Rich Classrooms
By:
List Price: $37.95
Amazon Price: $37.95

CUSTOMER REVIEW:
THE book for Media Literacy!
This is the most helpful book for integrating media into the classroom. The authors present many ideas that can support teachers to include media into the classroom. As learners in the 21st century, students must be learn how to be literate in technology driven "text"
The lessons teach kids how to critically think and the activities are motivating.

AdvancED Flex Application Development: Building Rich Media X
By: R Blank
List Price: $54.99
Amazon Price: $2.26

Product Description
Many Flex books cover the basics?this book does something different, and goes far further. The authors, leading Flash platform developers at Almer/Blank, working with Adobe User Group communities, are the creators of the Rich Media Exchange (RMX), a social media network for Adobe developers. In covering just how the RMX was built, this book contains all the knowledge you need to build similar large-scale Rich Internet Applications with Adobe Flex. From the inception of the idea through to deployment, the authors show the techniques needed to plan and build advanced applications. You'll learn how to use forms, styles, validators, video, sound analysis, and framework caching, ensuring you make the most of the new features introduced in Flex 3. Powerful applications require solid back ends. This book shows how to hook up a Flex application to PHP back-end systems such as Drupal and OpenAds. You'll learn how various parts of the RMX were built, including the blogs, event calendar, jobs board, and advertising system?elements that come together to really showcase the power of Flex. The RMX is built by Adobe Developers for Adobe Developers?a rewarding community relationship that guarantees results. The same spirit is carried into this book, with the authors wanting and helping to take you to the next level of Flash Platform application development. In this book you'll learn how to Effectively plan, wireframe, specify, develop, and release large-scale Flex applications, and discover what other development tools you'll want to start using immediately Make your Flex applications look less like Flex with advanced styling and skinning techniques Harness advanced Flex form features, including coding validators and building your custom form components Implement a robust advertising system for a Flex application using OpenAds Build powerful, custom multimedia players in Flex, including video players with the native VideoDisplay class and from scratch, and music players with advanced sound visualization Summary of Contents PART 1 PLANNING THE RMX Chapter 1 Introduction to Flex 2 Applications Chapter 2 Defining the Application: Introducing the RMX Chapter 3 Planning the Application: Building the RMX PART 2 BUILDING THE RMX CORE FUNCTIONS Chapter 4 Preparing to Get to Work Chapter 5 Styling Flex Chapter 6 Collecting and Working with Aggregated Content Chapter 7 Secondary Navigation Chapter 8 Forms and Validation Chapter 9 User Communications Chapter 10 Working with Video Chapter 11 Advertising and Flex PART 3 BUILDING OUT NEW FEATURES Chapter 12 Building the Blog Chapter 13 Building the Jobs Board Chapter 14 Building the Event Calendar Chapter 15 Ideas for the Future: Extending the RMX PART 4 SPECIAL TOPICS Chapter 16 RSLs and Persistent Framework Caching Chapter 17 Search Engine Optimization for Flex Chapter 18 Building an Audio Visualizer in Flex Appendix The Evolving Flex Scene

Dynamic Media: Music, Video, Animation, and the Web in Adobe PDF (Peachpit)
By: Bob Connolly
List Price: $50.00
Amazon Price: $14.54

Product Description
Flash animation, music and videos, virtual reality 3D, and more?in a PDF? Yes!

Acrobat documents ?converged? with audio, video, and interactive content? it?s the wave of the future and it?s called rich media. Do you want to get your video and audio content out into the world in a more convenient way than on the Web? Are you looking for a way to share rich-media content with the broadest possible range of readers? Print publishers, advertisers, educators, and anyone else who?s ready to leverage the power of PDF and Adobe Reader can benefit from learning about the possibilities of this new convergence technology. In the first book of its kind, rich-media PDF pioneer Bob Connolly presents an eye-opening overview of the world of PDFs that contain video, audio, and interactive elements. Dozens of case studies illustrate the nearly limitless potential of rich media. And the best part about the book is that it practices what it preaches, with a fully interactive rich-media version of the book on the accompanying CDROM. Readers can experience first-hand the power of rich-media PDFs through interactive animation, videos, and audio.
Walk through the process of constructing rich-media PDFs on the fly using a Web server Learn which applications work together for building rich-media PDFs?and which don?t See how some of the world?s most forward-thinking artists and designers are pushing the boundaries with rich-media PDFs Learn why PDF documents are more compelling than Web sites for reaching your target audience Understand how best to translate print material into online PDF documents

Mobile TV: DVB-H, DMB, 3G Systems and Rich Media Applications
By: Amitabh Kumar
List Price: $69.95
Amazon Price: $57.00

Product Description
Exclusively dedicated to Mobile TV, this book provides a detailed insight to mobile multimedia characterized efficient compression techniques, protocols formalized by 3GPP or 3GPP2, capabilities of broadcast, and mobile networks for delivering multimedia content. Network requirements such as spectrum; chipsets, software and handsets which enable multimedia services; delivery platforms and content protection technologies which provide revenue assurance are covered in detail. Written with a global perspective, this book takes a detailed look at the networks deployed worldwide with examples and is rich in diagrams providing extraordinary visualization of the new technologies.

* A complete introduction and overview of mobile multimedia, mobile TV, and multimedia networks worldwide
* Includes multimedia services for streaming, live TV, downloads, MMS, VoD in the mobile environment
* Describes enabling technologies and protocols such as MPEG-4, H.264, AAC+,3GPP-PSS and 3G-324M
* Detailed chapters on DVB-H, DMB and 3G technologies for mobile TV
* Content security, conditional access and DRM for the mobile world
* Handset features for mobile TV and multimedia services

Oracle 10g Developing Media Rich Applications
By: Lynne Dunckley
List Price: $60.95
Amazon Price: $37.98

Product Description
Oracle 10g Developing Media Rich Applications is focused squarely on database administrators and programmers as the foundation of multimedia database applications. With the release of Oracle8 Database in 1997, Oracle became the first commercial database with integrated multimedia technology for application developers. Since that time, Oracle has enhanced and extended these features to include native support for image, audio, video and streaming media storage; indexing, retrieval and processing in the Oracle Database, Application Server; and development tools. Databases are not only words and numbers for accountants, but they also should utilize a full range of media to satisfy customer needs, from race car engineers, to manufacturing processes to security.

The full range of audio, video and integration of media into databases is mission critical to these applications. This book details the most recent features in Oracle's multimedia technology including those of the Oracle10gR2 Database and the Oracle9i Application Server. The technology covered includes: object relational media storage and services within the database, middle tier application development interfaces, wireless delivery mechanisms, and Java-based tools.

* Gives broad coverage to integration of multimedia features such as audio and instrumentation video, from race cars to analyze performance, to voice and picture recognition for security data bases. As well as full multimedia for presentations
* Includes field tested examples in enterprise environments
* Provides coverage in a thorough and clear fashion developed in a London University Professional Course

Learn Adobe Flash CS4 Professional by Video: Core Training in Rich Media Comm...
By: Video2Brain
List Price: $59.99
Amazon Price: $37.79

Product Description
Learn by Video offers you a refreshingly new and fun way to learn Adobe Flash CS4 Professional and will help you get certified along the way!

This innovative new product from Adobe Press combines hours of interactive video and a printed reference to teach you the basics of Flash CS4. As the official training for the Adobe Certified Associate exam, Learn by Video teaches you not only the fundamentals of Flash, but also how to use the program to create effective forms of rich media communication

You?ll get an incredible 15 hours of video, presented by experienced instructors, as well as lesson files, assessment quizzes and review materials. The DVD is bundled with a printed booklet that provides a topic-by-topic guide to the video. The video is wrapped in a unique interface that allows the viewer to jump to any topic, and to bookmark individual topics for later review. Project files used in the lessons are included on the disk so the students can practice what they?ve learned, and review questions help to reinforce freshly gained knowledge. Other key features of Learn by Video include:

Watch-and-Work mode: shrinks the video tutorials into a small window so you can work in Flash and watch the videos at the same timeTutorials to Go!: Transfer selected videos to your iPhone, iPod or compatible cell phone

Rich Media/Poor Democracy: Communication Politics in Dubious Times,
By: Robert w., McChesney
List Price:
Amazon Price: Click for Availability

Instructional media initiatives focusing on the educational resources center ...
By: Jim Donlevy
List Price: $5.95
Amazon Price: $5.95

Product Description
This digital document is an article from International Journal of Instructional Media, published by Thomson Gale on January 1, 2006. The length of the article is 507 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Instructional media initiatives focusing on the educational resources center at Thirteen/WNET, New York, New York: resources for teachers: accessing technology-rich lesson plans.
Author: Jim Donlevy
Publication: International Journal of Instructional Media (Magazine/Journal)
Date: January 1, 2006
Publisher: Thomson Gale
Volume: 33 Issue: 1 Page: 5(2)

Distributed by Thomson Gale

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