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The Underground's voice, landing pages and producing in Hollywood

Wednesday, October 29, 2008: EmmaClarke.com's Emma Clarke, Tim McAtee of MarketingSherpa.com and Mockingbird Pictures's Julie Lynn, plus calls, instant messages and emails about pop culture, the day's news and a smattering of technology...it's The David Lawrence Show for a Wednesday.

Previously: David Lawrence Unplugged for 10/28/2008: the premium podcast feed of The David Lawrence Show >>
Next: David Lawrence Unplugged for 10/29/2008: the premium podcast feed of The David Lawrence Show >>

Tonight's notes: (?)

7pm PT:

Emma Clarke, UK voice talent and subject of EmmaClarke.com, joins us live from her home in England to look at the firestorm that erupted when she was misquoted in the press saying that she didn't like traveling on the Tube there, the LU being one of her clients (she's one of the voices on the London Underground). We try to set the record straight, on that and on her fake London Underground announcements, which you can hear on her site.

8pm PT:

Tim McAtee, senior analyst on the staff of MarketingSherpa.com, joins us live from New York City to look at the state of the art in landing pages, those pages that we arrive at when we click on ads on the Internet - those pages that try to sell us something, subscribe to something or gather our email addresses. Tim looks at best practices, as well as what not to do, and has memorialized all this info in a handbook available on their site.

9pm PT:

Julie Lynn, producer and founder of Mockingbird Pictures, joins us live in studio to look at the process of producing films in the 21st century. She talks about attracting funding with the crews she builds, why the Internet is still impenetrable to her, and what it's like working with Emily Blunt and Morgan Freeman.

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